Our Vision

Empower winegrowers with ground-breaking technology to transform viticulture
for people and planet.

Our Team

Ali Alomari

CO FOUNDER | CEO

BE Hons. Computer Systems

Leila Deljkovic

CO FOUNDER | COO

BE Hons. Computer Systems

Rex Sunde

Team Viticulture Advisor

Expert viticulturist, winegrower, and face behind NZ Winegrowers' Spray Schedule.

Rex is a third-generation New Zealand winegrower and a viticulture consultant. Over the last 25 years he has established his own wine brand, grapevine nursery and viticulture consulting business, and has become the face behind New Zealand Winegrowers’ Vineyard Spray Schedule.

He has been a board member for New Zealand Winegrowers, a member of the New Zealand Winegrowers research committee and an executive committee member for Organic Winegrowers New Zealand.

Winston Su

CO FOUNDER | Head of AI

BSc Hons. Mathematics & Computer Science

Rory Buchanan

CO FOUNDER | CTO

ME Mechatronics

Ced Bourneville

Software Engineer

BSc Computer Science

Sean Charleston

Embedded Systems Engineer

ME Hons. Electrical & Electronics

Simran Singh

Senior Frontend Engineer

BCA

Charlie Gallop

Data Scientist

MSc Applied Data Science

James Wong

Junior Hardware Engineer

BE Hons. Electrical & Electronics

Sebastian Dymanski

Junior Data Engineer

GDipSc Computer Science

Our Board

Bridgit Hawkins

Independent | Chairperson

Founder of Regen (exit), Master of Agricultural Science

Bridgit is passionate about making a difference in the agricultural sector, sustainability and empowering future generations of women to spark a positive change.

With a Master of Agriculture Science and extensive agribusiness experience, Bridgit created Regen, an agritech company providing world-class environmental tech solutions for farmers.

She led Regen for 10 years, before exiting to CropX in 2020 and taking on the role of Chief Sustainability Officer.

Tracy Atkin

Investor Representative

B.C.A,C.A.,Cert Grape-growing & Winemaking

Tracy is an angel investor and business advisor to start-ups, helping early-stage companies succeed and grow sustainably, and is a chartered accountant with international experience in financial services. Based in the heart of NZ’s wine industry, Blenheim, Tracy has a passion for the wine industry, having studied viticulture and winemaking, and 10 years of business experience in the industry.

Her passion is making a difference, helping entrepreneurs and business owners realise their full potential.

Leila Deljkovic

CO FOUNDER | Coo

BE Hons. Computer Systems

Leila is a computer systems engineer by training, and started Cropsy with co-founder Ali in 2019. She built the first prototypes and developed the technology with Ali to where it is today straight out of engineering school. Leila coordinates our multidisciplinary team to deliver the full value of Cropsy to growers. She also manages capital raising and investor relationships.

Ali Alomari

CO FOUNDER | CEO

BE Hons. Computer Systems

Ali is a computer systems engineer and started Cropsy with co-founder Leila in 2019. He built the first prototypes and developed the technology with Leila to where it is today straight out of engineering school. Ali is the technology lead and sales lead, and he spent the last 5 years immersed in vineyards and viticultural practices with growers from Blenheim to Bordeaux.

See how Cropsy can transform
your vineyard operations.

Get in touch